Holland Herald, the inflight magazine of KLM Royal Dutch Airlines and considered the world’s longest-running inflight publication, has received an International Content Marketing Award in the Best Publication category. The award, presented by the U.S.-based Content Marketing Institute, recognizes excellence in content marketing and editorial storytelling at an international level.
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Published in collaboration with Hearst Netherlands, Holland Herald has been part of the KLM travel experience since 1966. For nearly six decades, the magazine has accompanied millions of passengers with stories covering destinations, culture, and different perspectives on the world, becoming an established part of the airline’s onboard experience.
Alexandra de Jong, Content Director at Hearst Netherlands, said the publication seeks to surprise and inspire readers while encouraging them to discover the world in a more conscious way. Daphne Hoogenboom, Content Marketing Director at KLM, highlighted that Holland Herald is designed specifically for passengers onboard and represents a way of bringing the airline’s Travel Well philosophy to life through editorial content.
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The latest recognition highlights KLM’s commitment to an onboard experience that goes beyond air travel, using editorial storytelling to stimulate curiosity and offer passengers new perspectives. Since its first issue in 1966, Holland Herald has continued to evolve while maintaining its focus on relevant stories and content for travelers.
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