LATAM Airlines Lands in Times Square with Year-Long Billboard Campaign. LATAM Airlines Group has unveiled a major advertising campaign in Times Square, New York City, marking a key milestone in its global brand strategy. The campaign will run for 12 months in the heart of Manhattan, giving the South American carrier permanent visibility before millions of daily commuters, tourists, and international travelers in one of the world’s most high-profile commercial hubs.
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The year-long initiative is designed to strengthen LATAM’s brand recognition across North America and expand its reach beyond Latin America. By establishing a continuous presence in New York City—a primary global financial, cultural, and travel epicenter—the airline aims to highlight its extensive international route network and drive commercial engagement on key routes connecting the United States with South America.
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Beyond traditional advertising, the campaign serves as a strategic platform to showcase Latin American identity on a global stage. LATAM Airlines continues to build on its position as the region’s leading aviation group, leveraging Times Square’s massive foot traffic to attract new international passengers and solidify its global presence over the next year.
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